Everything You Need to Know
The endless sound of everything your customers love.
All SiriusXM-equipped new and eligible pre-owned vehicles1 receive a SiriusXM trial subscription. With the SiriusXM trial subscription, your customers get access to all of their favorite entertainment from SiriusXM to enjoy in their vehicle and on the SiriusXM app - from ad-free music, talk and sports, to comedy, news, podcasts, and more. Plus, they can take the full SiriusXM experience with them everywhere they go and enjoy other exclusives on the SiriusXM app - just send them to siriusxm.com/getlogin to learn more and get their login credentials.
Note: Satellite and streaming lineups vary slightly.
1 Dealer enrollment required: To receive this trial benefit across your Non-CPO used inventory, dealers need to enroll in this free program at siriusxmdealerprograms.com.
Activation Basics: New & Pre-Owned
New vehicles arrive factory-activated
All pre-owned vehicles must be pre-activated
Pre-Activate A Radio
For pre-owned vehicles, pre-activating SiriusXM radios is now as easy as just scanning a VIN. New vehicles should arrive on your lot fully functional, but if SiriusXM is not working, follow the steps below to request a signal.
- Download the SiriusXM Dealer App from the App Store or Google Play.
- Make sure the radio is on and the vehicle is outside with a clear view of the sky. For best results, open the app and turn on location services.
- Choose “Scan VIN,” scan the VIN barcode, then press “send refresh signal now.” Or you can manually enter the radio ID.
- It’s that simple – and you can easily repeat the process to refresh more radios. Customer trial does not begin until after the vehicle is sold.
Download the dealer app
Delivery Checklist
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Verify the radio is active
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Hand the customer a brochure with channel guide
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Demonstrate SiriusXM services and preset a few favorite channels
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Tell them SiriusXM will contact them
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Tell them that streaming on the SiriusXM app is included with their SiriusXM trial subscription
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Send them to siriusxm.com/getlogin to get started
Returning Customers
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Remind current SiriusXM subscribers to visit siriusxm.com/transfer or call the dedicated Loyal Listener Hotline at 1-855-236-9236
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Customers may add a new vehicle to their account, transfer any unused service, or deactivate a vehicle they no longer own
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Make sure customer has both the old and new vehicle Radio IDs handy
SiriusXM Trial Subscription Features & Benefits
Frequently Asked Questions
Have a question? We’ve got answers!
How do I pre-activate the radio in a pre-owned vehicle?
Pre-activation ensures that the customer’s 3-month SiriusXM trial subscription begins without interruption once the vehicle sold record is received. To refresh the radio signal, you can either download the SiriusXM Dealer App from the App Store or Google Play and scan the VIN or go online to pre-activate the radio. Find the radio ID by turning to Channel 0 or visiting our online activation help.
How do I pre-activate a SiriusXM demo for a used vehicle on the lot?
Pre-activate the pre-owned vehicle radio 48 hours after the vehicle is placed into inventory, or any time prior to delivery. Pre-activation ensures that the customer’s 3-month SiriusXM trial subscription begins without interruption once the vehicle sold record is received. To refresh the radio signal, you can either download the SiriusXM Dealer App from the App Store or Google Play and scan the VIN or go online to pre-activate the radio. Find the radio ID by turning to Channel 0 or visiting our online activation help.
How do I get support for hardware needing to be swapped?
Please reach out to your SiriusXM Regional Manager:
East:
Brian Donati
202-257-3910
Brian.Donati@siriusxm.com
Midwest:
James Leary
314-267-7744
James.Leary@siriusxm.com
South, Puerto Rico, and The U.S. Virgin Islands:
Laura Scully
512-844-5376
Laura.Scully@siriusxm.com
West:
Peter Portillo
201-315-4021
Peter.Portillo@siriusxm.com
How can I find out if a vehicle is equipped with SiriusXM?
Use our VIN lookup tool to find out if the vehicle is equipped.
Is there a way to easily pre-activate used vehicle radios right on the lot?
Download the SiriusXM Dealer App from the App Store or from Google Play then follow these steps:
- Make sure the radio is on and that the vehicle is outside with a clear view of the sky.
- For best results, open the app and turn on location services.
- Choose “Scan VIN,” scan the VIN barcode, then press “send refresh signal now.” Or you can manually enter the radio ID.
It’s that simple — and you can easily repeat the process to refresh more radios. Your customer’s trial does not begin until after the vehicle is sold.
Do I need to do anything to pre-activate a new vehicle’s radio?
You don’t need to do anything! All new vehicles are factory activated, which means they will arrive on your lot fully functional. The Demo Service will automatically convert to a consumer account with a trial via the Retail Delivery Record process. Please ensure the RDR is complete with accurate customer contact information, including email address. If a vehicle radio is not working, follow the pre-owned activation instructions above.
How do I restart a new or used customer trial?
Please reach out to your SiriusXM Regional Manager:
East:
Brian Donati
202-257-3910
Brian.Donati@siriusxm.com
Midwest:
James Leary
314-267-7744
James.Leary@siriusxm.com
South, Puerto Rico, and The U.S. Virgin Islands:
Laura Scully
512-844-5376
Laura.Scully@siriusxm.com
West:
Peter Portillo
201-315-4021
Peter.Portillo@siriusxm.com
How can I get the streaming credentials for my dealership’s Dealership Beats?
You should’ve received a welcome email with instructions to receive your credentials. If you didn’t receive this, please contact SXMDealerPrograms@siriusxm.com.
What is SiriusXM with 360L?
SiriusXM with 360L4 transforms your customers’ ride with the most extensive and personalized radio experience on the road. Our advanced in-car technology will guide them through our content from ad-free music, talk and news to sports, comedy and more, bringing them closer to their favorite stars, artists, creators, hosts and athletes. Experience SiriusXM wherever they go in their vehicle and on the SiriusXM app with personalization features to make discovering their perfect entertainment easier than ever before.
• UNPARALLELED VARIETY — Experience SiriusXM’s expertly curated ad-free music and exclusive artist-created music channels, premium sports coverage, and the biggest names in comedy, news and entertainment. Plus, now your customers can stream on-demand entertainment featuring thousands of hours of never-before-heard interviews, shows, and performances — all on-demand, right in their vehicle.
• PERSONALIZED DISCOVERY — Search less and enjoy more in their vehicle. Discover new channels and on-demand shows with hand-picked, curated “For You” recommendations that get smarter as they listen.
• EASY TO USE — Seamlessly switch between their favorite live channels and on-demand streaming content with easy, one-touch access. Quickly find the entertainment they love by category, genre or simply by entering in a channel number. Or, find new favorites by tapping the “Related” button to discover channels and shows similar to what’s currently playing.
• ANYTIME ANYWHERE — Enjoy more variety and the best entertainment on the road, right from their vehicle. Plus, they can listen when outside of their vehicle on the SiriusXM app with SiriusXM’s most popular plans.
Find out which specific SiriusXM with 360L features are available:
Buick, Chevrolet, Cadillac, GMC, RAM, Chrysler, Alfa Romeo, Dodge, Jeep, Audi, BMW, Volkswagen, Maserati, Ford, Lincoln, Jaguar, Land Rover, Lamborghini, Bentley, Porsche, Nissan, Subaru, Acura, Honda, Mercedes-Benz, INFINITI, MINI, Volvo, Mitsubishi, Polestar.
Click here to learn more about SiriusXM with 360L and how to activate or troubleshoot.
4 SiriusXM with 360L: Certain features and/or content may not be available unless an active data connection is enabled in the vehicle. Content varies by subscription plan. Features and display may vary by OEM/vehicle.
What if my customer already has a SiriusXM subscription?
Your customers can easily move their subscription from their old vehicle to their new one with our TurnKey Transfer service. Their existing subscription – including any pre-paid time – will resume after their free trial ends. If they did not trade in their old vehicle, they can add the new one to their account to manage them all in one place.
Have your customer visit siriusxm.com/transfer or call 1-855-236-9236 to get started. Be sure to provide them with the VIN for their new vehicle to make the process easier.
Who can I speak to if I have a question that’s not listed above?
Please call SiriusXM dealer support at 1-800-852-9696.
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