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Pre-Owned Program

Join over 40,000 dealers offering all their pre-owned customers a 3-Month Platinum Plan Trial Subscription with purchase ($80+ value) — our best programming in the car, plus access on your phone, at home or online. This program extends the 3-Month Platinum Plan Trial Subscription to all factory-equipped Non-Certified pre-owned vehicles and allows you to demonstrate SiriusXM during test drives. This is a great opportunity to seamlessly provide SiriusXM trial subscriptions to all of your customers at no cost to your dealership!

Pre-activate the radio by launching the improved SiriusXM Dealer App and scanning the VIN or by manually entering the VIN or Radio ID. For best results, launch the app, turn on location services and refresh the radio to demonstrate SiriusXM during test drives. Make sure to follow these steps prior to customer delivery. Your customer’s 3-Month Platinum Plan Trial Subscription will automatically start after a sold record is received.


SiriusXM Certified Pre-Owned Program

Franchise Dealers can extend 3-Month Platinum Plan Trial Subscriptions ($80+ value) on all Certified Pre-Owned (CPO) vehicles factory-equipped with SiriusXM.

Service Lane Program

Now even more of your customers can get a 3-Month Platinum Plan Trial Subscription after their service visit ($80+ value).

Dealership Beats Program

Take advantage of all of our FREE Dealer Programs and rock your showroom with this exclusive offer of Music for Business for your Showroom. You can easily stream over 110 music channels through your own device or through a SiriusXM Internet player.

Radio Pre-Activation

Refresh each factory-equipped vehicle with the improved SiriusXM Dealer App so your customers can leave the lot listening to SiriusXM.

Model Availability

Verify if your vehicle models are equipped with SiriusXM.

Get the Improved SiriusXM Dealer App

All Dealership staff should download the improved SiriusXM® Dealer App to quickly pre-activate radios by scanning the VIN. With the improved Dealer App, you can easily send a refresh signal to any vehicle on your lot from a mobile phone.

Order Merchandising Materials

Contact your SiriusXM Regional Manager to order merchandising materials. Select your state from the dropdown. Or order directly from the FREE SiriusXM eStore. If it’s your first time ordering, you will need to set up an account with a username and password. Click “Sign Up here” to get started.

Contact Your SiriusXM Regional Manager