AUTOMOTIVE
DEALER PORTAL

  • Deliver even more value to your customers. More new vehicles are now eligible for 3 Years of Extended Service.

    Link To: Learn more

    3 YEAR EXTENDED SERVICE SUBSCRIPTIONS

    Driver smiling in car with 3 Year Extended Service

  • SiriusXM with 360L transforms your customers' ride with the most extensive and personalized audio experience on the road.

    Link To: Learn More

    SiriusXM with 360L

    SiriusXM with 360L promo banner | Homepage – SiriusXM Dealer Portal

  • SiriusXM brings your customers closer to everything they love with an even more personalized and easier-to-use content discovery streaming experience.

    Opens Window: LEARN MORE

    Start Exploring the SiriusXM app

    Listen to SiriusXM outside your vehicle – SiriusXM Dealer Portal

  • In just 10 minutes, get everything you need to know about SiriusXM to help your customers. You’ll also earn a FREE 90-day streaming trial and be entered to win prizes.

    Opens Window: Get Started

    Check Out Our e-Learning Course!

    It pays to get certified. Become a product specialist and earn a free 90-day trial subscription to SiriusXM on your phone, online and at home, and get a chance to win great prizes.

  • Your customers trust you to keep them on the road, and we want to help you keep them coming back to your dealership. Our Service Lane Program allows you to give 3-month trial subscriptions to even more of your eligible customers.

    Opens Window: Learn More

    Give 3-months of SiriusXM to even more customers

    Keep your Service Customers coming back for more. Our free Service Lane Program gives your service customers 3 months of SiriusXM. No cost. No Dealer effort.

  • The FREE SiriusXM Dealer App is available on the App Store or Google Play.

    Link To: Download Now

    Pre-activating SiriusXM radios has never been easier

    Get the Dealer App today. Pre-activate SiriusXM radios with ease and your customers will leave the lot with the best entertainment.

Find Brand Info: Select a brand below to get sales tools and information specific to each automaker, including trial, model availability, and activation specifics.

Take the SiriusXM e-Learning Course: Get certified as a SiriusXM Specialist to earn a free 90-day streaming trial to listen on the SiriusXM app, plus get a chance to win monthly & quarterly prizes.

Join Our Dealer Programs: SiriusXM now offers programs giving pre-owned & service customers FREE SiriusXM trial subscriptions*. Franchise and Independent Dealers can provide a complete SiriusXM experience to both sales and service customers visiting their dealership.

*Dealerships must be enrolled in Dealer Programs to offer free trial subscriptions for Non-Certified Pre-Owned (NCPO) and eligible Service Lane vehicles factory-equipped with SiriusXM.

Scan a VIN & Request a Radio Signal

Download the improved dealer app

Latest News

For SiriusXM Dealer Support: 1-800-852-9696
© 2025 Sirius XM Radio LLC