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Service Lane

In addition to the trials available to your new and pre-owned vehicle customers at the time of sale, you can also join over 18,000 dealers to extend a 3-Month Platinum Plan trial subscription to eligible service customers.

Inside + Outside the Car
Designed to enhance your service customers’ appreciation and loyalty, the FREE Service Lane Program is a great opportunity to provide the unparalleled entertainment only SiriusXM can offer to your customers who bring a vehicle factory-equipped with SiriusXM in for service ($80+ value).

Streaming Only (NEW)
Now your eligible service customers with non-equipped vehicles can enjoy a free 3-Month Trial Subscription of SiriusXM Premier Streaming with over 300+ channels on the app, online and at home ($39+ value).


SiriusXM Pre-Owned Program

Franchise and Independent Dealers who join the FREE Pre-Owned Program can also offer a 3-month Platinum Plan trial subscription ($80+ value) on all Non-Certified Pre-Owned (NCPO) vehicles factory-equipped with SiriusXM, regardless of manufacturer, with purchase from your dealership.

SiriusXM Certified Pre-Owned Program

Franchise Dealers can extend 3-Month Platinum Plan Trial Subscriptions ($80+ value) on all Certified Pre-Owned (CPO) vehicles factory-equipped with SiriusXM.

Dealership Beats Program

Take advantage of all of our FREE Dealer Programs and rock your showroom with this exclusive offer of Music for Business for your Showroom. You can easily stream over 110 music channels through your own device or through a SiriusXM Internet player.

Radio Pre-Activation

Refresh each factory-equipped vehicle with the SiriusXM Dealer App so your customers can leave the lot listening to SiriusXM.

Model Availability

Verify if your vehicle models are equipped with SiriusXM.

Get the SiriusXM Dealer App

All dealership staff should download the SiriusXM Dealer App to quickly pre-activate radios by scanning the VIN. With the improved Dealer App, you can easily send a refresh signal to any vehicle on your lot from a mobile phone.

Order Merchandising Materials

Contact your SiriusXM Regional Manager to order merchandising materials. Select your state from the dropdown. Or order directly from the FREE SiriusXM eStore. If it’s your first time ordering, you will need to set up an account with a username and password. Click “Sign Up here” to get started.

Contact Your SiriusXM Regional Manager