SiriusXM Dealer Portal: Everything auto dealers need to know about SiriusXM

Check Out Our e-Learning Course!

In just 10 minutes, get everything you need to know about SiriusXM to help your customers. You’ll also earn a FREE 90-day trial subscription and be entered to win prizes.
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Check Out Our e-Learning Course!
What You Love Is On. Now.

The widest variety of entertainment, anytime, anywhere you want it.
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What You Love Is On. Now.
Give 3-months of SiriusXM to even more customers

Your customers trust you to keep them on the road, and we want to help you keep them coming back to your dealership. Our Service Lane Program allows you to give 3-month trial subscriptions to even more of your eligible customers.
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Give 3-months of SiriusXM to even more customers
Pre-activating SiriusXM radios has never been easier

The FREE SiriusXM Dealer app is available on the App Store or Google Play.
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Pre-activating SiriusXM radios has never been easier

Find Brand Info Select a brand below to get sales tools and information specific to each automaker, including trial, model availability, and activation specifics.

Take the SiriusXM e-Learning Course Get certified as a SiriusXM Specialist to earn a free 90-day streaming trial to listen to SiriusXM online, on the app, and at home on connected devices, plus get a chance to win monthly & quarterly prizes.

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Join Our Dealer Programs SiriusXM now offers programs giving pre-owned & service customers FREE SiriusXM trial subscriptions*. Franchise and Independent Dealers can provide a complete SiriusXM experience to both sales and service customers visiting their dealership.

*Dealerships must be enrolled in Dealer Programs to offer free trial subscriptions for Certified Pre-Owned (CPO), Non-Certified Pre-Owned (NCPO), and eligible Service Lane vehicles factory-equipped with SiriusXM.