Sirius XM Dealer App Privacy Notice

Updated: October 28, 2022

Why Are We Providing This Notice?

The Sirius XM Dealer App (the “App”) is intended for use by commercial dealers of automotive vehicles (“Dealers”) and allows Dealers to send a refresh signal to a valid satellite radio. This Privacy Notice provides you with information about the data collected, shared, and used by Sirius XM Radio Inc. (“Sirius XM“, “us” or “we“) and your options with regard to such data use when you download and use the App. We control and operate the App from the United States for the sole purpose of supporting Dealers in the United States. The App is not intended for use in any jurisdiction outside the United States.

What Information Is Covered By This Notice?

When the App is used for the purpose of performing a satellite radio signal refresh (“Signal Refresh”), the following data is collected and sent to Sirius XM: the Vehicle Identification Number (“VIN“) and the Radio ID (“RID“) You may select how to submit the data (1) by directing the the App at the VIN plaque on the vehicle and following instructions to initiate the collection; or (2) by typing the VIN or RID directly into the fields of the App and following the prompts. If you type the information directly into the App, you are responsible for confirming the accuracy of the information you submit.

We collect information about the device onto which the App is installed and used, including the type of device with which you are accessing the App such as the smartphone make and model, the operating system version for the device you are using , and if you enable push notifications, the mobile device identifier.

We will also collect information related to the use of the App such as the method of input you selected, and whether the satellite radio identified by the VIN or RID was successfully refreshed.

This information is used for our internal business purposes, including research and evaluation of services provided through the App and is associated to the particular device that was refreshed. We also may associate information from the App with any car dealership within 250 meters that is relevant to the device being refreshed. We do not collect personally identifying information from or through the App. We retain the information we collect about you and your usage of the App for three years or as otherwise may be required by law, in order to better predict and support usage of the App, to refine and improve the service, and to support legal and regulatory obligations or requirements.

Location Data:

We do not collect location of the device on which the App is downloaded without your consent. The App may request you turn on “location services” at first use and again each time you attempt to perform a signal refresh on an inactive radio, if you have not already enabled it to do so. When “location services” are enabled, the geographic location of the device on which the App is downloaded is sent to Sirius XM only at the time you request the signal refresh. We use the geolocation to confirm the location of the App requesting the radio refresh with its expected location based on dealer records, in order that you may demonstrate the Sirius XM service to potential car buyers.

If you choose not to enable the geolocation tool, you will not have optimal functionality of the App. For example, the App may not be as effective to perform a signal refresh, or it will not match your signal refresh to a dealership location, and you will not be able to activate the demonstration mode for Sirius XM services on an inactive vehicle.

How Is Information Shared?

We may share the information we collect with a third party or parties who act as our service providers or contractors. These third parties may use the information only to assist us with our business purposes and for no other purpose. We do not sell, lease, rent or trade any information we collect from the App or the App usage.

Your California Consumer Privacy Act Rights

If you are a resident of California, you have specific rights under the California Consumer Privacy Act of 2018 with regards to personal information (as defined by law).

Right to Disclosure of Categories of Information: You have the right to request that we provide the following disclosures:

  • The categories of personal information we have collected about you.
  • The categories of sources from which personal information is collected.
  • Our business or commercial purposes for collecting or selling personal information.
  • The categories of third parties with whom we share personal information.
  • The categories of personal information we have sold and the categories of third parties to whom the personal information was sold.
  • The categories of personal information we have disclosed for a business purpose.

Right to Access Specific Pieces of Information: You also have the right to request access to the specific pieces of personal information we have collected about you in the preceding 12 months.

Right to Deletion: You have the right to request deletion of the personal information about you that we have collected from you.

Please note that we are unable to delete information needed to:

  • Continue to provide services you requested, or complete a transaction;
  • Detect, prevent or prosecute security incidents, fraud, or other misuse;
  • Identify, repair, and debug errors that impair our products, services, systems, or other functionality;
  • Comply with legal or reporting obligations, including to pursue or defend legal claims, exercise or enable others to exercise any rights provided by law, enforce or comply with contractual obligations, respond to valid requests for information, and comply with or enforce applicable laws and regulations;
  • Enable other internal uses consistent with your expectations based on your relationship with us or the context in which you provided the information; or
  • Enable or enforce any other exceptions provided by CCPA.

Right to Opt-Out of Sale or Sharing of Personal Information for Targeted Advertising: The App collects only the information that is described above in this Policy  and all such information is retained or used only in a de-identified manner, attributed to a random unique identifier that cannot identify you directly as the owner or operator of the mobile device on which the App is installed.  We do not sell any of the information collected through the App or the services it provides, nor use the information to conduct any targeted advertising activities.

Right to Limit the Use of Sensitive Personal Information: Sirius XM does not collect any sensitive personal information as defined by CCPA about users of the App.

California residents may submit a request to exercise their CCPA rights at this page. Your request will apply to personal data controlled by Sirius XM that can be identified to you. Please note that information collected through the App is not associated with an identified person.

Privacy Complaints

All privacy-related inquiries should be made via email to:
Sensitive personal information should not be sent via email.

Inquiries by mail should be directed to:
Sirius XM Radio Inc.
8550 Freeport Parkway
Irving, Texas 75063
Attn: Privacy Officer

Notification of Changes

We may revise and update this Privacy Policy at any time for any reason, which will be reflected in the date noted at the top of the Privacy Policy (“Effective Date”).  The changes will become effective upon publication on our website and will apply to all uses of the App. By continuing to use the App after the Effective Date, you consent to the terms of the revised Privacy Policy. We recommend that you visit this Privacy Policy on regularly to ensure that you are familiar with its current terms.


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